Platform heatmaps
A visual guide to investment platform charges
Platform heatmaps are visual tools used to compare fees at different investment platforms. They are colour-coded to show at a glance which platforms are the most and least expensive.
Below are heatmaps for portfolios 100% invested in Sipps, 100% invested in ISAs, and a mix of ISA, Sipp and GIA, making it easy for you to compare costs between platforms and choose the one that best suits your clients’ needs.
Check out the adviser platform comparison tool, for more detailed analysis and comparisons.
Heatmap legend
Low priced fees
Mid priced fees
High priced fees
Portfolio with 100% in ISAs
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| AJ Bell | 0.25% | 0.25% | 0.25% | 0.18% | 0.09% | 0.04% |
| Aviva Consumer Platform | 0.40% | 0.38% | 0.36% | 0.31% | 0.15% | 0.08% |
| Barclays Smart Investor | 0.25% | 0.25% | 0.21% | 0.13% | 0.09% | 0.07% |
| Bestinvest | 0.16% | 0.28% | 0.35% | 0.28% | 0.19% | 0.09% |
| Charles Stanley Direct | 0.35% | 0.35% | 0.35% | 0.28% | 0.21% | 0.13% |
| Chelsea Financial | 0.40% | 0.40% | 0.40% | 0.38% | 0.34% | 0.29% |
| Close Brothers | 0.25% | 0.25% | 0.25% | 0.25% | 0.20% | 0.00% |
| Fidelity Personal Investing | 0.35% | 0.35% | 0.20% | 0.20% | 0.20% | 0.10% |
| Financial Discounts Direct | 0.65% | 0.62% | 0.59% | 0.52% | 0.47% | 0.44% |
| Fundsnet | 0.66% | 0.66% | 0.66% | 0.57% | 0.38% | 0.27% |
| Halifax Share Dealing | 0.07% | 0.04% | 0.01% | 0.01% | 0.00% | 0.00% |
| Hargreaves Lansdown | 0.45% | 0.45% | 0.45% | 0.35% | 0.30% | 0.20% |
| interactive investor (Investor) | 0.29% | 0.14% | 0.06% | 0.03% | 0.01% | 0.01% |
| interactive investor (Super Investor) | 0.48% | 0.24% | 0.10% | 0.05% | 0.02% | 0.01% |
| iWeb | 0.20% | 0.10% | 0.04% | 0.02% | 0.01% | 0.01% |
| Retiready | 0.50% | 0.45% | 0.36% | 0.33% | 0.31% | 0.31% |
| Santander Investment Hub | 0.35% | 0.27% | 0.23% | 0.21% | 0.16% | 0.13% |
| Saxo | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% |
| Strawberry Invest | 0.30% | 0.25% | 0.22% | 0.21% | 0.21% | 0.10% |
| The Big Exchange | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| TILLIT | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| True Potential Investor | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Vanguard | 0.15% | 0.15% | 0.15% | 0.08% | 0.04% | 0.02% |
| Willis Owen | 0.40% | 0.35% | 0.26% | 0.21% | 0.18% | 0.16% |
| Average | 0.35% | 0.32% | 0.29% | 0.25% | 0.21% | 0.17% |
Portfolio with 50% in a Sipp and 25% in both GIA and ISAs
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| AJ Bell | 0.25% | 0.25% | 0.25% | 0.25% | 0.21% | 0.13% |
| Aviva Consumer Platform | 0.40% | 0.38% | 0.36% | 0.31% | 0.15% | 0.08% |
| Barclays Smart Investor | 0.55% | 0.40% | 0.27% | 0.16% | 0.11% | 0.08% |
| Bestinvest | 0.44% | 0.32% | 0.15% | 0.18% | 0.19% | 0.14% |
| Charles Stanley Direct | 0.59% | 0.35% | 0.35% | 0.28% | 0.21% | 0.13% |
| Chelsea Financial | 0.40% | 0.40% | 0.40% | 0.38% | 0.34% | 0.29% |
| Close Brothers | 0.25% | 0.25% | 0.25% | 0.25% | 0.20% | 0.00% |
| Fidelity Personal Investing | 0.35% | 0.35% | 0.20% | 0.20% | 0.20% | 0.10% |
| Halifax Share Dealing | 0.25% | 0.13% | 0.09% | 0.04% | 0.02% | 0.01% |
| Hargreaves Lansdown | 0.45% | 0.45% | 0.45% | 0.45% | 0.40% | 0.33% |
| interactive investor (Investor) | 0.53% | 0.26% | 0.11% | 0.05% | 0.03% | 0.01% |
| interactive investor (Super Investor) | 0.72% | 0.36% | 0.14% | 0.07% | 0.04% | 0.02% |
| iWeb | 0.58% | 0.29% | 0.15% | 0.08% | 0.04% | 0.02% |
| Saxo | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% |
| Strawberry Invest | 0.30% | 0.25% | 0.22% | 0.21% | 0.21% | 0.10% |
| True Potential Investor | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Vanguard | 0.15% | 0.15% | 0.15% | 0.08% | 0.04% | 0.02% |
| Willis Owen | 0.40% | 0.40% | 0.38% | 0.32% | 0.25% | 0.20% |
| Average | 0.43% | 0.34% | 0.28% | 0.24% | 0.21% | 0.15% |
Portfolio with 100% in a Sipp
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| AJ Bell | 0.25% | 0.25% | 0.25% | 0.18% | 0.09% | 0.04% |
| Aviva Consumer Platform | 0.40% | 0.38% | 0.36% | 0.31% | 0.15% | 0.08% |
| Barclays Smart Investor | 0.55% | 0.40% | 0.27% | 0.16% | 0.11% | 0.08% |
| Bestinvest | 0.24% | 0.12% | 0.05% | 0.02% | 0.01% | 0.01% |
| Charles Stanley Direct | 0.35% | 0.35% | 0.35% | 0.28% | 0.21% | 0.13% |
| Chelsea Financial | 0.40% | 0.40% | 0.40% | 0.38% | 0.34% | 0.29% |
| Close Brothers | 0.25% | 0.25% | 0.25% | 0.25% | 0.20% | 0.00% |
| Fidelity Personal Investing | 0.35% | 0.35% | 0.20% | 0.20% | 0.20% | 0.10% |
| Halifax Share Dealing | 0.18% | 0.18% | 0.07% | 0.04% | 0.02% | 0.01% |
| Hargreaves Lansdown | 0.45% | 0.45% | 0.45% | 0.35% | 0.30% | 0.20% |
| interactive investor (Investor) | 0.53% | 0.26% | 0.11% | 0.05% | 0.03% | 0.01% |
| interactive investor (Pension Builder) | 0.31% | 0.16% | 0.06% | 0.03% | 0.02% | 0.01% |
| interactive investor (Super Investor) | 0.72% | 0.36% | 0.14% | 0.07% | 0.04% | 0.02% |
| iWeb | 0.18% | 0.18% | 0.07% | 0.04% | 0.02% | 0.01% |
| Retiready | 0.50% | 0.45% | 0.36% | 0.33% | 0.31% | 0.31% |
| Saxo | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% |
| Strawberry Invest | 0.30% | 0.25% | 0.22% | 0.21% | 0.21% | 0.10% |
| True Potential Investor | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Vanguard | 0.15% | 0.15% | 0.15% | 0.08% | 0.04% | 0.02% |
| Willis Owen | 0.40% | 0.40% | 0.31% | 0.23% | 0.19% | 0.17% |
| Average | 0.37% | 0.31% | 0.25% | 0.20% | 0.17% | 0.13% |
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