Platform heatmaps
A visual guide to investment platform charges
Platform heatmaps are visual tools used to compare fees at different investment platforms. They are colour-coded to show at a glance which platforms are the most and least expensive.
Below are heatmaps for portfolios 100% invested in Sipps, 100% invested in ISAs, and a mix of ISA, Sipp and GIA, making it easy for you to compare costs between platforms and choose the one that best suits your clients’ needs.
Check out the adviser platform comparison tool, for more detailed analysis and comparisons.
Heatmap legend
Low priced fees
Mid priced fees
High priced fees
Portfolio with 100% in ISAs
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| 7IM | 0.30% | 0.30% | 0.30% | 0.30% | 0.27% | 0.21% |
| abrdn Elevate | 0.30% | 0.30% | 0.25% | 0.25% | 0.20% | 0.20% |
| abrdn Wrap | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| abrdn Wrap Tiered (Adviser £75m+) | 0.35% | 0.35% | 0.35% | 0.30% | 0.25% | 0.17% |
| Aegon ARC | 0.58% | 0.54% | 0.49% | 0.24% | 0.12% | 0.06% |
| Aegon Platform (Cofunds) | 0.29% | 0.29% | 0.27% | 0.25% | 0.20% | 0.10% |
| AJ Bell Investcentre | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.16% |
| Aviva Platform | 0.25% | 0.25% | 0.25% | 0.23% | 0.19% | 0.17% |
| Credo Wealth | 0.25% | 0.25% | 0.25% | 0.25% | 0.23% | 0.19% |
| Digi | 0.35% | 0.35% | 0.35% | 0.35% | 0.30% | 0.20% |
| Fidelity Adviser Solutions | 0.34% | 0.30% | 0.27% | 0.26% | 0.25% | 0.25% |
| Fundment | 0.20% | 0.20% | 0.15% | 0.15% | 0.10% | 0.05% |
| James Hay | 0.25% | 0.25% | 0.25% | 0.23% | 0.19% | 0.11% |
| M&G Wealth | 0.36% | 0.30% | 0.30% | 0.30% | 0.30% | 0.20% |
| Morningstar Wealth | 0.25% | 0.25% | 0.25% | 0.23% | 0.19% | 0.14% |
| Multrees | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Nucleus | 0.33% | 0.33% | 0.32% | 0.31% | 0.24% | 0.15% |
| P1 Platform | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.08% |
| Parmenion | 0.30% | 0.30% | 0.30% | 0.25% | 0.20% | 0.15% |
| Quilter | 0.35% | 0.30% | 0.27% | 0.23% | 0.20% | 0.18% |
| Raymond James (Semi Bundled) | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| Raymond James (Tiered Bundled) | 0.60% | 0.30% | 0.30% | 0.30% | 0.27% | 0.21% |
| Raymond James (Unbundled) | 0.27% | 0.21% | 0.17% | 0.16% | 0.16% | 0.15% |
| Scottish Widows | 0.35% | 0.35% | 0.32% | 0.28% | 0.19% | 0.15% |
| SS&C Hubwise | 0.20% | 0.20% | 0.19% | 0.10% | 0.05% | 0.02% |
| Succession | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.25% |
| Transact (Portfolios £100k+) | 0.28% | 0.27% | 0.26% | 0.26% | 0.23% | 0.16% |
| True Potential Investments | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Wealthtime | 0.47% | 0.38% | 0.33% | 0.32% | 0.26% | 0.18% |
| Average | 0.32% | 0.29% | 0.27% | 0.25% | 0.21% | 0.16% |
Portfolio with 50% in a Sipp and 25% in both GIA and ISAs
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| 7IM | 0.54% | 0.42% | 0.30% | 0.30% | 0.27% | 0.21% |
| abrdn Elevate | 0.30% | 0.30% | 0.25% | 0.25% | 0.20% | 0.20% |
| abrdn Wrap | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| abrdn Wrap Tiered (Adviser £75m+) | 0.35% | 0.35% | 0.35% | 0.30% | 0.25% | 0.17% |
| Aegon ARC | 0.58% | 0.54% | 0.49% | 0.24% | 0.12% | 0.06% |
| Aegon Platform (Cofunds) | 0.29% | 0.29% | 0.27% | 0.25% | 0.20% | 0.10% |
| AJ Bell Investcentre | 0.68% | 0.44% | 0.32% | 0.27% | 0.23% | 0.18% |
| Aviva Platform | 0.31% | 0.31% | 0.30% | 0.26% | 0.20% | 0.18% |
| Credo Wealth | 0.64% | 0.45% | 0.33% | 0.29% | 0.27% | 0.25% |
| Digi | 0.35% | 0.35% | 0.35% | 0.35% | 0.30% | 0.20% |
| Fidelity Adviser Solutions | 0.34% | 0.30% | 0.27% | 0.26% | 0.25% | 0.25% |
| Fundment | 0.20% | 0.20% | 0.15% | 0.15% | 0.10% | 0.05% |
| James Hay | 0.67% | 0.46% | 0.33% | 0.23% | 0.19% | 0.11% |
| M&G Wealth | 0.36% | 0.30% | 0.30% | 0.30% | 0.30% | 0.20% |
| Morningstar Wealth | 0.55% | 0.40% | 0.31% | 0.28% | 0.25% | 0.21% |
| Multrees | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Nucleus | 0.33% | 0.33% | 0.32% | 0.31% | 0.24% | 0.15% |
| P1 Platform | 0.27% | 0.21% | 0.17% | 0.16% | 0.16% | 0.08% |
| Parmenion | 0.30% | 0.30% | 0.30% | 0.25% | 0.20% | 0.15% |
| Quilter | 0.35% | 0.30% | 0.27% | 0.23% | 0.20% | 0.18% |
| Raymond James (Semi Bundled) | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| Raymond James (Tiered Bundled) | 0.60% | 0.30% | 0.30% | 0.30% | 0.27% | 0.21% |
| Raymond James (Unbundled) | 0.39% | 0.27% | 0.20% | 0.17% | 0.16% | 0.16% |
| Scottish Widows | 0.50% | 0.42% | 0.35% | 0.30% | 0.20% | 0.15% |
| SS&C Hubwise | 0.25% | 0.25% | 0.22% | 0.20% | 0.10% | 0.05% |
| Succession | 0.59% | 0.47% | 0.40% | 0.37% | 0.36% | 0.26% |
| Transact (Portfolios £100k+) | 0.44% | 0.35% | 0.30% | 0.28% | 0.23% | 0.16% |
| True Potential Investments | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Wealthtime | 0.80% | 0.55% | 0.40% | 0.35% | 0.28% | 0.19% |
| Average | 0.42% | 0.35% | 0.30% | 0.26% | 0.22% | 0.17% |
Portfolio with 100% in a Sipp
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| 7IM | 0.54% | 0.30% | 0.30% | 0.30% | 0.27% | 0.21% |
| abrdn Elevate | 0.30% | 0.30% | 0.25% | 0.25% | 0.20% | 0.20% |
| abrdn Wrap | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| abrdn Wrap Tiered (Adviser £75m+) | 0.35% | 0.35% | 0.35% | 0.30% | 0.25% | 0.17% |
| Aegon ARC | 0.58% | 0.54% | 0.49% | 0.24% | 0.12% | 0.06% |
| Aegon Platform (Cofunds) | 0.29% | 0.29% | 0.27% | 0.25% | 0.20% | 0.10% |
| AJ Bell Investcentre | 0.68% | 0.49% | 0.33% | 0.27% | 0.23% | 0.18% |
| Aviva Platform | 0.38% | 0.36% | 0.36% | 0.28% | 0.22% | 0.18% |
| Credo Wealth | 0.64% | 0.45% | 0.33% | 0.29% | 0.24% | 0.20% |
| Digi | 0.35% | 0.35% | 0.35% | 0.35% | 0.30% | 0.20% |
| Fidelity Adviser Solutions | 0.34% | 0.30% | 0.27% | 0.26% | 0.25% | 0.25% |
| Fundment | 0.20% | 0.20% | 0.15% | 0.15% | 0.10% | 0.05% |
| James Hay | 0.67% | 0.46% | 0.25% | 0.23% | 0.19% | 0.11% |
| M&G Wealth | 0.36% | 0.30% | 0.30% | 0.30% | 0.30% | 0.20% |
| Morningstar Wealth | 0.55% | 0.40% | 0.31% | 0.26% | 0.20% | 0.15% |
| Multrees | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Nucleus | 0.33% | 0.33% | 0.32% | 0.31% | 0.24% | 0.15% |
| P1 Platform | 0.27% | 0.21% | 0.17% | 0.16% | 0.16% | 0.08% |
| Parmenion | 0.30% | 0.30% | 0.30% | 0.25% | 0.20% | 0.15% |
| Quilter | 0.35% | 0.30% | 0.27% | 0.23% | 0.20% | 0.18% |
| Raymond James (Semi Bundled) | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| Raymond James (Tiered Bundled) | 0.60% | 0.30% | 0.30% | 0.30% | 0.27% | 0.21% |
| Raymond James (Unbundled) | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Scottish Widows | 0.50% | 0.42% | 0.35% | 0.30% | 0.20% | 0.15% |
| SS&C Hubwise | 0.30% | 0.26% | 0.22% | 0.11% | 0.05% | 0.03% |
| Succession | 0.59% | 0.47% | 0.40% | 0.37% | 0.36% | 0.26% |
| Transact (Portfolios £100k+) | 0.42% | 0.34% | 0.29% | 0.28% | 0.23% | 0.16% |
| True Potential Investments | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Wealthtime | 0.47% | 0.38% | 0.33% | 0.32% | 0.26% | 0.18% |
| Average | 0.40% | 0.34% | 0.29% | 0.26% | 0.22% | 0.17% |
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